Sales & Marketing
Sales & Marketing
We make sales - so you can do business.
Customers are more mobile, connected and informed than ever before. Our sales as a Service solution will reach all its customers no matter your business's size. We can help you reach your goals through sales and marketing services and generate revenue by qualifying leads, closing deals, and meeting F2F.
Create a team of highly-qualified sales professionals with the tools, experience, and data science to drive sales for your brand, with the coaching and methodology to adapt to the ever-changing buyer's journey.
Professional field sales professionals from different technology areas developed our philosophy and charter.
Selling Strategy and Planning are Key to Success
- Use proprietary data science to predict your ideal customers
- Nurture prospects to increase sales and create more discussions
- Increase revenue through highly-focused inside sales teams
- Increase the longevity and success of your customers
Definition of Outsourced Marketing
Outsourcing marketing refers to the practice of outsourcing marketing functions to external firms. The outsourced partner is usually responsible for monitoring the performance of the program.
Professional services firms can rely on different levels of outsourcing marketing. They may outsource some functions or handle everything internally. (See Levels Of Outsourced Marketing Activities below).
Website design is one example of a marketing function that professional service firms often outsource. Few firms have the resources and expertise to develop complex websites, a company that builds websites every day will have the skills.
On the other hand, some businesses outsource all aspects of their marketing. Their leadership and staff can focus on their core business, while professionals are free to outsource all aspects of their marketing. Their marketing partner is their key partner in implementing the strategy and reporting on its progress, and their marketing partner is essential in their success.
Who and why do they use outsourced marketing?
Outsourcing marketing is standard in all professional service firms, regardless of size and across all industries. Many firms employ outside marketing experts, even if individuals with specialities staff them.
These are some of the most common reasons firms outsource marketing.
- Marketing is a time-consuming job for a company. They want to increase the quality and consistency of their marketing.
- Small businesses don't have the budget to hire a full-time marketing specialist. Outsourcing allows them to spend valuable and often billable time serving their clients.
- Large companies understand that outsourcing certain functions such as content marketing can be more cost-effective and better than yourself.
- Marketing departments hire an outside firm to handle repetitive, tedious or repetitive tasks such as setting up email campaigns, allowing them to focus on more strategic tasks.
- A company wants top-drawer advertising. A reputable partner can provide access to highly-skilled experts in various marketing disciplines.
- Partners are tired of spending money on marketing but don't know if it is paying off. The new outsourcing marketing company provides complete accountability, measurement, and reporting.
- The leadership believes that their marketing department lacks fresh ideas. They hire an outside company to help them with marketing strategy and implementation support. Professionals keep abreast of the most recent trends, technologies, and techniques to manage everything.
You can find more reasons to outsource marketing in the section below.
Different levels of outsourced marketing activities.
Many companies impulsively outsource their marketing functions. Outsourcing decisions can be impulsive and fill in unexpected gaps in resources. Outsourcing can be a strategic asset that can significantly improve the quality and efficiency of marketing. However, firms don't always realise this. It takes planning but at least some preparation to reap the benefits.
We have created a scale of outsourcing marketing maturity to help you understand your specific situation. Marketing tasks are either routine or specialised, and specialised tasks are rare and require high levels of skill. Daily regular operations can perform, but they need more talent.
This scale can assess your firm's investment in outsourcing marketing. This scale does not measure marketing sophistication, and a Level 5 is not necessarily a better level than a Level 1, nor are individual levels related to the firm's size. This scale is helpful if you're evaluating outsourcing as an option.
Level 1 - All functions are in-house. This level is for firms with both low and high-skilled marketing teams.
Level 2 - Outsourcing of specialised functions. Often this approach is used by firms who try to manage most of their marketing within the company, even though they may not be experts in it. They only outsource when they aren't qualified to do a specific task, such as designing or coding a website.
Level 3: Outsource specialised tasks. Maintain routine operations. These companies need experts to handle the most technical aspects and marketing, and a relatively low-level in-house marketing team manages the more complex tasks.
Level 4 - Outsourced routine operations and most specialised functions. This level has a small marketing team that handles a handful of tasks; however, most of their marketing activities get managed by an outside firm that coordinates with the internal team.
Level 5: Outsourcing all functions, outsourced. All marketing functions, including the strategy, are handled by a third party team at Level 5. The team works closely with management to align marketing strategies with business goals and keep control informed about performance.
Five Benefits of Outsourcing Marketing
Professional service firms are increasingly using outsourced marketing, and the changing nature of professional service marketing is the root of its popularity. These are five compelling reasons why firms should invest in marketing outside.
- Most professional service firms do not have marketing as a core function. Most professional services firms get managed by lawyers, accountants, management consultants, engineers or other professionals in their fields. There are exceptions to this rule. These professionals may not be familiar with the most recent marketing techniques and trends.
- Content marketing is a process that requires a wide range of skills. Previously, companies could rely on their talent. Few specialised skills are needed to organise networking events or attend trade shows. However, today's marketing requires a high level of technical expertise, such as search engine optimisation and landing page design, offer creation, persuasive writing, and marketing automation, to name a few.
- Outsourcing marketing can be less costly than hiring a team. Without training, supervising, or hiring a team of specialists, you can access a wide range of high-quality skills. You only pay for what you use when you need it. You also benefit from skilled specialists who are more likely to deliver better results.
- Helping you keep your most valuable resources concentrated. Professional services firms have always relied on their most valued people to create thought-leadership content and to do the networking necessary to find new business opportunities. These demands can take away a professional's time, which is frustrating for marketing directors. Outsourcing marketing can help; a one-hour interview with an expert can give enough information to run a complete content marketing campaign. They are saving experts many hours of writing content. The outsourced marketer usually produces a better outcome.
- Outsourced Marketing provides one point of accountability. Trackable marketing is a rising trend; modern analytics and marketing automation tools allow you to track results accurately. Creating clear accountability can be achieved through accurate monitoring. Your outsourced marketing partner holds you accountable for the results.
Do You Need to Outsource Marketing?
Many industries should rethink every aspect of their marketing operations due to competitive pressures like legislation, automation and market changes. Others want to stop focusing on non-core functions that they don't excel in and instead focus on what they do best. A growing trend is to outsource critical tasks to subscription-based service providers.
Take a look at your marketing program and ask the following questions.
- Does this activity contribute to our overall mission?
- Are we able to manage and find the talent that it requires?
- Is it difficult to learn? Is it expensive to climb?
- Is it natural to handle this function?
- Are we able to afford fixed overhead?
Can you answer all five questions as yes? Your company should keep all the functions in-house. If you can answer all five questions, likely, the process is still in-house. You should also consider how well the role fits the talent and time available. Is it possible to do it better if a specialist is available? Is the other quality worth the potential cost? What could your internal resource do in its place?